October 14, 2010
Study Finds that Direct Mail is A More Important Driver to Online Giving Than Online Communications More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal, according to a national Dunham+Company study recently conducted by […]
March 4, 2008
Four elements of multi-channel performance
The exponential growth of the Internet, while offering near-limitless possibilities for nonprofit fundraising, has also led to the questioning of traditional methods of fundraising.
At the recent Fund Raising Day in New York, sponsored by the New York chapter of the Association of Fundraising Professionals, representatives of The Mellman Group and the A.B. Data Group offered several key findings about fundraising in a report titled “Comparing Apples to Oranges to Pomegranates: A National Review of Direct Mail, Online and Multi-Channel Donors.”