May 24, 2012
“It has been said that online social media is “word of mouth on steroids.” Key to that argument is a belief that online conversations will spread to hundreds or thousands of people (and maybe more) with the click of a mouse. But while that is theoretically possible, it is not the way online sharing usually works.”
May 21, 2012
The study, conducted on behalf of Dunham+Company by research firm Campbell Rinker, found that 17 percent of donors who gave on a charity website in 2011 said that a direct mail letter prompted their online gift versus only 5 percent who said they gave online because of an email. The ratio was slightly more than 2-to-1 in a study conducted for Dunham+Company in October 2010.
April 26, 2012
Cap on tax-free giving set to be lifted to appease ‘furious philanthropists’ From Philanthropy.com: Nick Clegg, Britain’s deputy prime minister, told a private gathering of wealthy philanthropists this week that the government will amend its controversial plan to cap tax deductions on charitable gifts, according to The Telegraph. The daily newspaper says a compromise proposal […]
April 13, 2012
Social media gaining for personal communications, but email still the most popular marketing channel From Business Wire: A new study released today by global interactive marketing provider ExactTarget (NYSE:ET) found two thirds of online Americans have made a purchase as a result of email, nearly twice the percentage who have purchased after receiving marketing messages […]
April 10, 2012
Sophisticated spam filters raising the stakes for e-fundraisers From Philanthropy.com: Inactive e-mail lists have always posed a challenge to fundraisers, but as spam filters get more sophisticated, the stakes are getting higher, Dan Atherton, a consultant at Chapman Cubine Adams + Hussey, told participants in San Francisco at the Nonprofit Technology Conference. He said e-mail […]
December 6, 2011
In an online study of donors who had given by any method, conducted November 15-17, 2011, we discovered that online giving has become an important option for donors who are 60 years of age or older.
The study found that while 61 percent of all donors surveyed had given an online gift at some point, a surprising one out of two donors (51 percent) 60 years old and older said they had done so.
September 21, 2011
September 2011 BACKGROUND In mid-August, Dunham+Company released the results of a study conducted on our behalf by Campbell Rinker of 497 adults nationwide who had donated at least $20 to charity in the previous 12 months. All responses were gathered online from August 12-15, 2011. The purpose of the study was to try and understand […]