December 1, 2014
INTRODUCTION TO THE STUDY Online giving is an increasingly important channel for charitable giving. The question is whether charities in Australia are inhibiting or facilitating this movement to online giving. In this study, we scored 105 charity organisations (mirroring the makeup of the same US-based study of 151 charities including 100 that are in the […]
August 25, 2014
Cross-posted from Rick Dunham’s blog By Rick Dunham Over the past few years the debate over charity rating systems has intensified. The book, Uncharitable, written by Dan Pallotta in 2008, pushed the issue to the surface as he argued that the restraints put on nonprofits damaged their potential to fulfil their missions. Then there was […]
July 21, 2014
Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a U.S. Dunham+Company/Campbell Rinker study.
The percentage of donors 66 and older giving online has increased from 29 percent in 2010, the first year Dunham+Company/Campbell Rinker conducted this study, to 59 percent in 2014. Donors 65 and younger give online at a 60 percent rate – no statistical difference given the study’s margin of error.
February 10, 2014
Rick Dunham’s commentary from Blackbaud’s 2013 Charitable Giving Report “For those faith-based-affiliated charities that are increasing revenue, fundraising fundamentals continue to drive that increase,” said Rick Dunham, president and CEO of Dunham+Company, a fundraising firm in Plano, Texas, with just over 50 clients, including 30 based in the United States. Those fundamentals include effective integration […]
December 12, 2013
The Blackbaud Index reports that overall charitable giving grew 2.3 percent for the three months ending October 2013, compared to the same period a year earlier.
October 28, 2013
In 2010, as charitable organizations were seeing a general increase in online donations, Dunham+Company commissioned a study* to try to understand what was driving this increase. Specifically, the study wanted to uncover…
July 23, 2013
Sixty-two percent of donors surveyed in a Dunham+Company/Campbell Rinker national study said they are now using smartphones, yet only 10 percent have used their smartphone or tablet to make a contribution via a charity’s website.
July 24, 2012
“We often discuss with clients how direct mail is spoken language, not written language,” says Rick Dunham, President+CEO of Dunham+Company. “In this post, direct mail expert Tom Ahern, in his usual irreverent and blunt style, gives us a good reminder of how direct mail is so different and why.”
July 13, 2012
Charities can go a long way to make their website more reader-friendly so potential donors can scan a page and quickly pick up whatever information they need. For example, instead of using a lot of words, websites should contain strong visual cues to guide donors.