October 5, 2016
The 2016 Australian Charitable Giving Study gives a snapshot of the giving trends in Australia to help charities gain insight and adapt their practices in changing times. In addition to understanding the general profile of givers, their motivations, barriers, and internal and external factors are also explored to obtain a holistic view of giving practices.
July 12, 2016
In August, Dunham+Company unveiled unprecedented new Australian fundraising research in partnership with McCrindle. We look forward to publishing this research on our website soon. In the meantime, please sign-up for our E-updates to ensure you’re notified when the report is released.
April 7, 2016
The use of a mobile device by donors to donate to a charity’s website has jumped by 80 percent since 2013, according to a donor survey commissioned by Dunham+Company and conducted by Campbell Rinker.
March 3, 2016
Donors 40-59 years old are now the most likely to give online, countering the conventional wisdom that younger donors are more likely to give online, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.
November 16, 2015
Effective engagement with constituents and donors via social media is still a new thing. The majority of thinking and best practices are focused on print and mail. For example, if you search “the power of thanking a donor,” you will find a lot of information about thank-you letters and won’t see a single mention of […]
October 22, 2015
Most not-for-profits fail to maximise the use of social media to build relationships with their donors and other constituents, according to the Nonprofit Social Media Scorecard, a study by Dunham+Company and Marketing Support Network.
October 8, 2015
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For not-for-profits, deployment of relevant, engaging video can mean the […]
October 2, 2015
Multichannel strategies are not just about multiple communication channels. We recently looked at one client’s multiple giving channels in addition to donor communications. And what we found about text giving in particular showed us why it makes sense for organizations to be serious about multichannel strategies.
August 28, 2015
Facebook’s targeting tools make it a potential source for strategic name acquisition. But before you launch a campaign, you’ll want to take a look at what we’ve learned about how to ensure the highest performance of a Facebook name acquisition campaign.
Advertising on Facebook is easy to set up and often very economical, depending on the depth of your targeting. Here are six tips and tricks that will help ensure your campaign is built for success: