April 9, 2015
For months now I’ve been thinking a lot about a question that keeps surfacing over and over again. At its core, it has to do with the frequency of communication with a donor but manifests itself in a number of ways.
Some simply question how often they should mail a letter or email their donors. Others flip that question and assume an infrequent communication strategy is normal and resist any notion of increasing the frequency. Generally, what I find is that for most people in fundraising (or their CEOs/boards), there is a built-in resistance to regular, frequent communication.
January 8, 2015
As we look to the various trends that will impact Christian nonprofits in the coming months, one that is critical to understand is related to giving. With donations being the lifeblood of Christian nonprofits, it’s important to understand the state of play and what could affect giving as we move forward.
There are three trends that I see bubbling to the surface that are especially important to understand:
December 11, 2014
Being in the thick of the holiday giving season, I’ve been thinking about how well ministries are faring in asking people to support their cause. This has brought, front and center, an issue I’ve confronted throughout my 36-year career in fundraising.
I’ve often come across those who have a “super-spiritual” belief that God will provide the funding needs of their ministry without them having to ask people for their support. In fact, for some, to ask is to demonstrate a lack of faith.
December 9, 2014
Our good friends over at NextAfter analyzed all the fundraising emails that we collected last December for the Online Fundraising Scorecard and they came away with some great findings that can improve your year-end email campaigns.
Here are five ways to step up your end-of-year campaign…
November 24, 2014
30% of all online donations are made in December, so you’ll want to do everything possible to make the most of the month. Furthermore, 10% of annual giving occurs on the last 3 days of the year, and on December 31st most online giving occurs between noon and 7 p.m. How can you use this information to your advantage?
November 21, 2014
As we approach the most important fundraising season of the year, it’s important to remember that a multi-channel approach is essential in maximizing your year-end fundraising efforts. While the concept of a multi-channel fundraising communication strategy may seem like common sense, too often we see organizations struggle to actually execute it.
August 19, 2014
Over the past few years the debate over charity rating systems has intensified. The book, Uncharitable, written by Dan Pallotta in 2008, pushed the issue to the surface as he argued that the restraints put on nonprofits damaged their potential to fulfill their missions.
July 17, 2014
Throughout my 36-year career in fundraising I’ve often come across those who have a ‘super-spiritual’ belief that God will provide the funding needs of their ministry without them having to ask people for their support. In fact, for some, to ask is to demonstrate a lack of faith.
There are a couple of big theological problems with this point of view.