April 22, 2013
This last look at the fundamentals of fundraising speaks to reactivating donors who have lapsed in their giving. Most organizations will count as current a donor who has given in the most recent 12 or 18 months. Through years of testing, we’ve come to understand that you must look at the TYPE of donor first to determine when they are “lapsed” because a one-time donor is quite different from a multiple-gift donor.
April 4, 2013
Fundraising communication is an art, whether it is a newsletter, a direct mail piece, or online communications. It isn’t journalism, and it isn’t a report. It’s life on a page, giving the donor a reason to continue supporting your organization as she understands how lives are transformed through her gifts and prayers… and clearly presenting the opportunity she now has to invest again.
March 28, 2013
I’ve often wondered what it must have been like to be in the garden that first Easter morning. I can just imagine that the morning dew lay fresh on the ground. The cool air carried the fragrance of the garden as the guards stood in the quiet stillness making sure no one would try and steal the now dead body of Jesus.
March 13, 2013
As we continue to look at the most fundamental parts of a successful fundraising program, I want to continue to discuss donor cultivation and retention. In my last post, I talked about how donor cultivation and retention is both an art and a science. The big question is how do you marry the art with the science in a way the leads to a successful program?
February 28, 2013
While many organizations believe that they are focused on donor cultivation and retention, the hard truth is most are more concerned with how much money is generated in the current month. This is a short-sighted view that directly impacts the nature of both the offline and online communications and can directly impact long-term giving.
February 26, 2013
One of the biggest holes in the fundraising programs of nonprofit organizations is the lack of a donor conversion series… a series of contact points (through multiple channels) that moves the first-time donor into giving that second gift.
February 21, 2013
Every charitable organization needs a regular inflow of new donors. The ideal source of those new donors depends on the type of nonprofit you run. I’ll speak to that in a moment; but first, what cuts across all charities and directly impacts your donor acquisition is the nature of your website.
February 13, 2013
In a recent interview regarding our company’s annual State of Philanthropy study (in which Americans say they will be pulling back on giving in 2013), I was asked what charities can do as they face the strong headwinds of a struggling economy. My answer was the same as it has been since the Global Financial Crisis erupted in 2008:
January 31, 2013
Leadership is not benign. It has serious consequences for everything it touches. Successful leadership grows people, advances the cause, and builds a great organization that makes a real difference. It’s so important that successful leadership is the subject of countless books, seminars, and even nonprofits.
But what about failed leadership?