The 2016 Australian Charitable Giving Study gives a snapshot of the giving trends in Australia to help charities gain insight and adapt their practices in changing times. In addition to understanding the general profile of givers, their motivations, barriers, and internal and external factors are also explored to obtain a holistic view of giving practices.
In August, Dunham+Company unveiled unprecedented new Australian fundraising research in partnership with McCrindle. We look forward to publishing this research on our website soon. In the meantime, please sign-up for our E-updates to ensure you’re notified when the report is released.
The use of a mobile device by donors to donate to a charity’s website has jumped by 80 percent since 2013, according to a donor survey commissioned by Dunham+Company and conducted by Campbell Rinker.
Effective engagement with constituents and donors via social media is still a new thing. The majority of thinking and best practices are focused on print and mail. For example, if you search “the power of thanking a donor,” you will find a lot of information about thank-you letters and won’t see a single mention of […]
Videos in marketing emails make a big difference. How big? According to a 2015 study by HighQ and Hubspot, just using the word ‘video’ in an email subject line increases open rates by 19%, while increasing click rates by 65% and reducing unsubscribes by 26%. For not-for-profits, deployment of relevant, engaging video can mean the […]
Multichannel strategies are not just about multiple communication channels. We recently looked at one client’s multiple giving channels in addition to donor communications. And what we found about text giving in particular showed us why it makes sense for organizations to be serious about multichannel strategies.
Facebook’s targeting tools make it a potential source for strategic name acquisition. But before you launch a campaign, you’ll want to take a look at what we’ve learned about how to ensure the highest performance of a Facebook name acquisition campaign.
Advertising on Facebook is easy to set up and often very economical, depending on the depth of your targeting. Here are six tips and tricks that will help ensure your campaign is built for success:
Here are a few things Google won’t tell you, but you need to know, when embarking on all things Google Ad Grants.
Cross-posted from Rick Dunham’s blog By Rick Dunham Over the past few years the debate over charity rating systems has intensified. The book, Uncharitable, written by Dan Pallotta in 2008, pushed the issue to the surface as he argued that the restraints put on nonprofits damaged their potential to fulfil their missions. Then there was […]
Donors 66 and older are now just as likely to make their contributions to charity online as younger donors, according to a U.S. Dunham+Company/Campbell Rinker study.
The percentage of donors 66 and older giving online has increased from 29 percent in 2010, the first year Dunham+Company/Campbell Rinker conducted this study, to 59 percent in 2014. Donors 65 and younger give online at a 60 percent rate – no statistical difference given the study’s margin of error.